The age-old saying "you get what you pay for" doesn't always hold true, especially in the world of pillows. Is expensive truly better, or is it just a marketing ploy? Explore the nuances of pillow costs, how much you should spend, and why the Align Pillow stands as a beacon of affordability without compromise.
The Expensive Pillow Dilemma: We don't want to name any names but there are a lot of brands out there charging crazy high prices for pillows! $200+ even $400+ is common - all under the guise of luxurious or space age materials and selling you a story that doesn't necessarily equate to better sleep. The honest truth is, humans have been around for thousands of years and for most of that time we slept on whatever we could get our hands on. Wood, straw, hay, animal fur, and eventually feathers and down. If we really needed such expensive pillows we would have died out a long time ago... What we noticed is that humans have used natural products for pillows for all of human history, which is why we built the Align Pillow with natural latex.
The Sales Strategy: Ever notice how other brands are constantly having a sale? We find this incredibly dishonest and a misleading pricing tactic. Other brands will list a fake higher price, cross it out then list a lower price next to it simply to take advantage of your psychology and make you think you're getting a great deal. In reality, they planned this all along and the "sale" price is actually the retail price they wanted to charge in the first place.
At Align, we take a different approach. Our prices are carefully considered to offer honesty and affordability without a compromise on quality. We were able to design our pillows from the ground up, use premium natural materials and offer a range of size options all for $138 SGD. Whether you're a CEO or university student, we want you to be able to afford a restful and restorative night's sleep.
Hidden Costs: Behind other pillow brands are a lot of hidden costs that are passed on to the customer. Store front rental, department store markups, retail staff salaries, the list goes on and on. At Align, we built our business differently. We run efficiently online without the need for middle men and expensive retail markups. You are getting your Align Pillow directly without paying for unneccesary retail costs.
Does Expensive Last Longer: Materials and quality can vary across the pillow industry. Some pillows will lose their support quickly while others may become lumpy. High quality natural latex and memory foam pillows should last 2-4 years. However, experts agree that you should replace your pillow roughly every 2 years. So when you're spending big on that $400 pillow, are you prepared to replace it in a couple years time with another? We took this hygeine recommendation in to careful consideration when creating the Align Pillow and at our price point - replacing your pillow won't be such a hard hit to your wallet.
Understanding Pillow Value: Instead of fixating on price alone, focus on the value a pillow brings to your sleep. Align Pillow's value proposition lies in its premium natural materials, it's unique and industry leading sizing system, and a commitment to delivering a genuinely restful and supportive sleep experience, making it a smart investment without the unnecessary premium cost.
At Align, we prioritize affordability without compromise - offering genuine value for a truly restful sleep. Say goodbye to inflated prices and misleading sales tactics. Choose the Align Pillow for an honest, affordable, and superior sleep experience. Your path to affordable luxury starts here.
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